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![Nutri-Asia, Inc.](https://rec-data.kalibrr.com/www.kalibrr.com/logos/2UUQMJTPKVZN4ZT2JEF9DE2THNX2AQ89KT2U9X4K-5d9594f2.png)
Sr. Brand Manager
Nutri-Asia, Inc.
- Taguig, PhilippinesTaguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 8 months ago
2024-01-21T16:00:00+00:00Job Description
The Brand Manager shall perform the following functions:
- Drive the growth and profitability of the brand/brands assigned to him/her in accordance with the company’s strategic thrust and objectives.
- Build the brand’s equity in accordance with portfolio/category strategy
- Develop the activities in support of the brand’s 3-year agenda
What are the specific duties and responsibilities?
Consumer Insighting
- Establish market size, value, segments, competitors, shares, and other information required to prepare an effective marketing plan.
- Review existing consumer research data and/or recommends new research that may be required in marketing plan presentation.
- Prepare and present brand reviews as required by management.
Operations
- Monitor evaluate and report market activities relevant to the preparation of an effective marketing plan.
- Monitor product costs and profitability of the products/brands being handled and makes recommendations for profit improvement to his / her immediate superior
- Monitor progress of the products/brands against approved objectives and promptly identifies relevant opportunities/problems to his / her immediate superior.
- Develop and recommends realistic and measurable marketing objectives for the short and long term and specific marketing strategies and programs for his / her brand/product responsibility that will assure achievement of marketing objectives
- Establishes and recommends advertising/promotions/research budget required to help achieve short and long term objectives.
- Manages A&P budgets ensuring effective and efficient use of advertising monies.
- Delivers NPS, GM, TR, SIE, MWB and Workplan
- Leads the Business Team of managers from the different business functions.
- Develops people through coaching and training (if applicable)
Integrated Marketing Communication
- Implements, monitors and controls the implementation of the approved marketing plan in coordination with other departments and external agencies as required by the plan.
- Develops campaign (IMC) Brief, Market Research Brief, Product & Packaging Brief M I-Tracker proposals
Innovation
- Leads innovation from development to implementation
Minimum Qualifications
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At least 3-4 years experience in Brand Marketing Management from a consumer goods company as an Assistant Product Manager to Product Manager (supervisorial) capacity.
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A multinational experience combined with a Filipino company is an advantage, however, not required.
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Experience in related disciplines such as CMI /Trade Marketing / Sales are valued, but not required.
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Bachelor's degree in Marketing, Advertising or any business course
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With at least cumulative 7 years experience in a brand management role; at least 3-4 years experience in Brand Marketing Management from a consumer goods company as an Assistant Product Manager to Product Manager (supervisorial) capacity.
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A multinational experience combined with a Filipino company is an advantage, however, not required.
-
Experience in related disciplines such as CMI /Trade Marketing / Sales are valued, but not required
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- Taguig, Metro Manila, Philippines
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