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Consumer Connection and Insights Manager | Market Research
Nutri-Asia, Inc.
- Taguig City, PhilippinesFort Bonifacio, Taguig City, Metro Manila, PhilippinesTaguig CityMetro ManilaPhilippinesPhilippines
- Full timeFULL_TIME
Expired 7 months ago
2024-01-21T16:00:00+00:00Job Description
Job Objectives:
- To provide Marketing and R&D with market, product, consumer data and insights for planning and strategic innovation, renovation issues.
Duties and Responsibilities:
- Aids category and brand teams develop and execute an appropriate research program and design against the objectives of their innovation and communication projects.
- Develops a strategic understanding plan to aid in the selection of the marketing strategy, ie. positioning and segmentation, insighting, etc.
- Serves as central point of contact and advisor on the research needs of the company.
- Coordinates with research agencies in developing and designing consumer, product, and communication research.
- Negotiates with the research agencies on project design and costs.
- Ensures quality interpretation of research findings and synthesizes it in an executive summary.
- Aids in the competency development of the marketing team in insight mining and consumer research
- Runs backyard consumer research (if needed) such as home visits and focus groups.
- Manages Research Budget
- As part of MLT, models good governance for the department.
- As part of MLT, builds systems, process, culture & talent in marketing and co-leads. cross-functional improvements if necessary.
- As part of MLT, shapes the future of the marketing organization.
- As part of MLT, delivers NPS, GM, TR, MWB, and Workplan.
Minimum Qualifications
What We Are Looking For:
- Keen observer, trend watcher, creative, group facilitator, insight activator, with background in psychology, marketing and/or anthropology.
- Exposure to research, advertising, and media agencies/third party providers is a must.
- Must be good with research, data, and numbers.
- Exemplary communication skills, both written and verbal English, is a must.
- Candidate must be okay with our current work set-up (4D WOS, 1D WFH)
- Candidate must be proactive.
- Bachelor’s degree in business, psychology, or related discipline is required, preferably from a distinguished university. An advantage if with MBA units.
- Collectively 5 years’ experience in corporate/market research, ideally from a consumer goods company.
- A multinational experience combined with a Filipino company is an advantage, however, not required.
- Experience in related disciplines such as CMI Trade Marketing / Sales are valued, but not required.
- Candidates with research agency experience will be prioritized.
- Key involvement in business analysis, marketing plan development, and cross-functional project management
- Skilled and experienced in Financial Management – able to read and manage brand P&L and suggest optimization.
- Demand Management – able to create forecasts and marketing assumptions as input to forecasting process.
- Strong leadership skills.
- Creative problem solver, ability to see several alternative solutions to a problem at the same time.
- Strong project management skills; can orchestrate several “balls” in the air at once.
- Exceptional follow-through and execution capabilities, solid project-coordinating abilities
Desired Skills:
• Consumer Understanding - Getting to the heart of consumer behavior by translating data into stories.
• Channel Understanding & Maximization: Understanding nuisances of each data, to mine the best insights and strategy.
• Out-of-the-box Thinking: Demonstrating creativity and ingenuity to keep ahead of the curve and drive business growth into the future.
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Sometimes
- Office Address
- 30th St & 9th Ave, 1201 Taguig City, Philippines
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