Brand Marketing Manager
Simbadda Group
- North Jakarta, IndonesiaNorth Jakarta, DKI Jakarta, IndonesiaNorth JakartaDKI JakartaIndonesiaIndonesia
- Full timeFULL_TIME
Job Description
- Develop and execute brand marketing strategies for offline and online channels, aligning with business goals and utilizing a customer-centric marketing funnel to drive brand presence, sales, and growth.
- Collaborate with distribution partners, retailers, and e-commerce platforms to ensure consistent brand representation and optimize visibility across offline and online channels.
- Plan and execute marketing campaigns for launches, promotions, and events, collaborating with creative teams for impactful materials.
- Efficiently manage and allocate the marketing budget across channels, tracking expenses to maximize campaign impact.
- Ensure marketing materials and activities align with brand guidelines and values, while regularly reviewing retail and online channels for consistent branding.
- Enhance customer service, leverage CRM tools, analyze data, and implement retargeting strategies to improve after-sales support, resolve issues, and re-engage customers with personalized campaigns.
- Conduct competitor and market analysis to uncover growth opportunities, while staying updated on the latest marketing trends and technologies for retail and distribution channels.
Minimum Qualifications
- Bachelor’s degree majoring in Marketing, Advertising, or relevant field
- A minimum of 5 years of experience in B2B & B2C as senior digital marketing
- Experience in the consumer electronics industry is preferred
- Experience in leading teams and monitoring their performance
- Solid knowledge of website analytics tools (e.g., Google Analytics, Google Tag Manager, etc)
- Skills in data analysis, SEO, SEM, PPC, A/B testing, conversion rate optimization, social media ads, email marketing, retargeting, and budget management can be implemented to create targeted, optimized, and results-driven marketing campaigns.
- Experience managing multi-million Indonesian rupiah direct-response marketing budgets across all platforms and all device types
- Proven experience developing and scaling new digital programs, as well as monitoring and refining existing programs to meet the company's objectives, strategies, and forecasts
Perks and Benefits
- Performance Bonus
- Employee Discounts
- Transportation Allowances
- Medical / Health Insurance
Required Skills
- Salesforce
- Sales and Marketing Knowledge
- Digital Marketing
- Marketing Communications
- Customer Service
- Customer Research
- Content Marketing
Licenses and Certifications
- Certificate in Digital Marketing
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Sales and Marketing
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Often
- Office Address
- North Jakarta, DKI Jakarta, Indonesia
About Simbadda Group
Starting an unincorporated business in 1996, Simbadda Group has been distributing high quality consumer electronics throughout Indonesia. The business unit has started to form a corporate business since 2002.
One of our leading brands is SIMBADDA, which is known by the Indonesian people as a pioneer of speakers, cases and power supplies. We are also involved in the distribution of premium gadget accessories and PC components. Simbadda Group will continue to expand its distribution business to grow in the consumer electronics industry in Indonesia.
Simbadda Group always upholds the value of honesty, among others: honesty of quality, honesty of cooperation in business and trying to establish cooperation with all partners throughout Indonesia.
Currently, Simbadda Group is expanding towards digital transformation that is looking for enthusiastic, passionate, ambitious individuals to be part of us.