Social Media Manager  

Responsibilities:

• Understand the goals for the social media program as defined by the Dir. of Strategic Communications and translate those into specific KPI goals for each channel.
• Participate with the communications team in planning the content for each channel.
• Maintain the operation and hygiene of all our social channels (LinkedIn, Facebook, X, Instagram, YouTube)
• Maintain a social media calendar showing all planned activities across channels and execute posts according to the calendar.
• Support unplanned announcements or ad-hoc posting requests.
• Report on operational metrics for each channel (likes, shares, followers, etc.) and share any behavioral insights provided by the platforms.
• Understand the goals for the customer community program as defined by the Dir. of Strategic Communications and translate those into specific KPIs for the community (membership, engagement, etc.)
• Participate with the communications team in planning customer engagement initiatives within the community, then execute those initiatives.
• Maintain the operation and hygiene of the community as well as guidelines for employee engagement.
• Identify opportunities to increase client employee engagement on the platform and work with Dir. of Strategic Communications to act on those opportunities.
• Support unplanned or ad-hoc posting requests.
• Report on operational metrics for the community and share any behavioral insights provided by the platform.

Qualifications:

• Bachelor's degree required.
• Minimum 6 years of working experience as social media manager
• Experience with LinkedIn, Facebook, X, Instagram, YouTube.
• Strong understanding of marketing principles, strategies, and tactics.
• Experience with community management.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Exceptional leadership and interpersonal abilities, with a track record of building and motivating high-performing teams.
• Proven experience working with clients from other countries, demonstrating cultural sensitivity and effective communication across diverse audiences.
• Proficiency in social listening tools and software (e.g., Hootsuite).
• Strong analytical skills with the ability to interpret data and insights to drive decision-making.
• Ability to create, manage, and utilize campaign calendars or trackers to ensure proper monitoring and facilitating of scheduled ad postings.
• Excellent communication skills, both verbal and written, with the ability to convey complex information clearly and concisely.
• Detail-oriented mindset with a focus on delivering high-quality results.
• Flexibility and adaptability to thrive in a fast-paced, dynamic environment.
• B2B familiarity or experience is preferred, but not strictly necessary.
• Amenable to work twice a week onsite (Hybrid Setup)