Digital Marketing Specialist  

The Digital Marketing Specialist is responsible for crafting and executing digital marketing strategies, with a strong focus on copywriting and content direction, tailored for tech companies and B2B SaaS businesses. This role combines content strategy, copywriting expertise, and collaboration with design teams to create impactful campaigns that drive engagement, lead generation, and brand growth in the B2B tech space.

Duties and Responsibilities:

• Develop and implement comprehensive content strategies that align with the goals of tech companies and B2B SaaS businesses.
• Write clear, compelling, and conversion-focused copy for websites, landing pages, email campaigns, blogs, social media, and paid ads.
• Ensure all content aligns with brand voice, messaging, and audience needs while supporting lead generation and sales objectives.
• Provide creative and strategic content direction to designers for the development of visuals, infographics, videos, and other marketing assets.
• Collaborate with design teams to ensure cohesive execution of campaigns that blend copy and visuals effectively.
• Review and refine marketing materials to ensure clarity, consistency, and visual alignment with branding standards.
• Develop and execute data-driven digital marketing strategies that target specific B2B personas.
• Create and manage multi-channel campaigns, including SEO, PPC, email, and social media, tailored to tech and SaaS audiences.
• Conduct A/B testing to refine messaging, visuals, and ad performance.
• Analyze campaign metrics to measure effectiveness and provide actionable recommendations for optimization.
• Use tools such as Google Analytics, HubSpot, and SEMrush to generate reports and guide future strategies.
• Present performance insights and strategic updates to stakeholders.
• Research and implement SEO best practices to improve organic visibility and website performance.
• Conduct keyword research and integrate SEO-friendly copywriting into all marketing content.
• Stay updated on industry trends, digital marketing innovations, and B2B SaaS market dynamics.
• Perform competitive analysis to identify opportunities and inform strategy adjustments.

• Strong copywriting skills with a proven track record of creating persuasive and engaging content for B2B audiences.
• Experience in providing content direction to designers and collaborating on visually compelling campaigns.
• Demonstrated expertise in developing and executing content strategies for tech companies and B2B SaaS businesses.
• Proficiency in digital marketing platforms, including Google Ads, HubSpot, SEMrush, or similar tools.
• Knowledge of SEO principles, keyword research, and content optimization techniques.
• Analytical skills to interpret data and derive actionable insights for performance improvements.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.