Wine Story Marketing Executive | Onsite  

Job Description

Translates strategic direction into brand plans and effective tactics to ensure positive brand progress and development.

Essential Duties and Responsibilities

• Champions brand image, brand health and positioning

• Provides key insights on wine trends for promotions & buying consideration

• Creates annual Marketing Plans together with the team

• Manages all initiatives including tastings or event, winemaker dinners and other media-related programs.

• Assists in promotion and advertising of Wine Story Academy classes, which includes, but not limited to, content creation and social media platform management.\

• Plans, initiates, and implements all Retail Merchandising initiatives, including promotions mechanics, packaging requirements, and other in-store requirements and collaterals

• Oversees annual Marketing Budget

• Measures and reports performance of all marketing campaigns, assess against goals

• Provides in-store support to frontline\

• Releases communications to Frontline/Private Client Executive regarding new initiatives, vintage releases, price changes (non-wine items) and brand positioning updates

• Custodian of all marketing materials (packaging & supplies, glassware, accessories & books)

• Handles sourcing and ordering of non-wine inventories including other food and drink consumables

• Assists in packing and coordination of dispatch for online orders

• Champions brand image, brand health and positioning:

Why Join Us?

• Be part of Asia’s largest all-natural product retailer for 26 years!
• Enjoy our beautiful and employee –friendly stores/office, with cute office pets in our HQ.
• Experience on-the-job skill development and mentoring program.
• Learn from our in-house and external trainings.
• Grow and challenge yourself to join our leadership development program.
• Work in a Company that values an entrepreneurial mindset on the job.
• Feel secure in our above industry compensation package.
• Join an organization that has a high retention rate, where people love where they work.

Minimum Qualifications and Experience

• Bachelor’s Degree from a reputable university
• At least 3-5 years’ professional experience in related field
• Proficient in basic business software applications
• Relevant product and industry knowledge (luxury branding; wine)
• Personally driven and interested to learn more about wine
• Highly strategic, comfortable working with numbers and doing business analytics. Possesses an entrepreneurial drive.
• Presents in an impressive, confident, and convincing manner using high-impact visuals and data. Communicates in a very professional and succinct manner
• Has extensive experience doing project management and cross-functional relations
• Passion to push higher levels of wine appreciation and achieve more for brand
• Curiosity and Creativity to innovate for brand development and growth