Baking Therapy, Bow & Wow Marketing Manager  

Job Summary

• The Marketing Manager develops and executes marketing strategies to drive brand awareness and customer retention. He or she will identify strong consumer insights, translate these into strategies, and execute plans with cross-functional internal and external partners.

Essential Duties and Responsibilities

Campaign Management

• Develop and execute multi-channel marketing plans and campaigns built on strong consumer insights in support of the overall marketing strategy and key messages upon an agreed timeline.

• Collaborate with internal stakeholders and external partners to execute marketing campaigns across all relevant marketing channels.

• Evaluate and optimize the effectiveness of marketing initiatives.

• Present ideas and deliverables to internal and external teams and communicate plans and consistent updates to stakeholders and senior leaders.

Brand Management and Business Development

• Manage the annual brand budget, including establishment and execution of budget guidelines.
• Execute and document key business processes. Fulfill tasks On Time, In Full (OTIF), and continuously review and refine brand management processes to enhance productivity, reduce costs, and improve overall performance.
• Develop and implement Retail Merchandising initiatives, including consumer promotions, packaging requirements, and other in-store requirements.
• Develop partnerships aligned with the brand key messages and target market. Organize and participate in relevant events to support brand and category growth.
• Collaborate with store executives and frontliners to deploy marketing initiatives, identify issues and opportunities, and align on brand solutions.
• Work with the Digital Manager to define the digital and social media strategy and manage all digital assets of the brand.

Membership Management & Loyalty Marketing

• Develop and implement a loyalty program with marketing initiatives that contribute toward improving customer lifetime value and building customer loyalty and retention.
• Develop and implement strategies to attract new members to the loyalty program, increasing new members year on year. Identify and target potential members through various channels, including social media, events, and partnerships.
• Use customer and market insights to improve outreach, conversions, and lead quality. Analyze recruitment data and trends to identify opportunities for improvement and growth.

Why Join Us?

• Be part of Asia’s largest all-natural product retailer for 30 years!
• Enjoy our beautiful and employee –friendly stores/office, with cute office pets in our HQ.
• Experience on-the-job skill development and mentoring program.
• Learn from our in-house and external trainings.
• Grow and challenge yourself to join our leadership development program.
  Work in a Company that values an entrepreneurial mindset on the job.
• Feel secure in our above industry compensation package.
• Join an organization that has a high retention rate, where people love where they work.

Minimum Qualifications

• Bachelor’s Degree in Marketing, Business Management, Sales, or related fields.
• At least 5 years’ professional experience in Marketing, Brand Management, Retail Management, Sales, or related fields.
• Proficient in basic business software applications.
• Excellent organizational and time management abilities.
• Has the ability to build and maintain relationships with team members through strong communication and interpersonal skills.
• Creative thinker and problem-solver while having a sense of fun.
• Able to work independently and as part of a team.