B2B Copywriter | Hybrid
Eastvantage Business Solutions Inc.
- Taguig, Philippines3rd Ave, Post Proper Northside, Taguig, Metro Manila, PhilippinesTaguigMetro ManilaPhilippinesPhilippinesTELECOMMUTE
- Full timeFULL_TIME
Job Description
Summary:
Write advertising copy for use by publication or broadcast media to promote sale of goods and services. this role will join a creative team that supports the digital and print marketing efforts of the company and our IT channel clients (managed service providers, value-added resellers, cloud service providers, vendors and partner companies in the high-tech B2B space). A Sr. Content Creator is an experienced content developer with demonstrable B2B marketing writing skills. As a Sr. Content Creator, you should perform well under deadlines and be detail oriented. Ultimately, you should be able to engage all marketing content initiatives ensuring customer engagement, brand consistency and a positive customer experience.
Essential Functions:
- Write to customers in their terms and on their level so that the advertiser's sales message is
- more readily received.
- Present drafts and ideas to and for clients.
- Vary language and tone of messages based on product and medium.
- Consult with sales and marketing representatives to obtain information on product or service and discuss style and length of copy.
- Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
- Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
- Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
- Proof and create marketing content including:
- Websites
- Landing pages
- Emails
- Newsletters
- Webinars
- Infographics
- eGuides
- Press releases
- Presentations
- Social media
- Traditional print marketing
- Research and create thought leadership campaigns/pieces within the IT and high technology industries
- Work with the digital team to incorporate SEO best practices in content
- Work with the design team to synch content with layout
- Assist with training and development of junior Content Creators
- Performs other duties as assigned.
Minimum Qualifications
Competencies:
- Collaborate with others in marketing activities.
- Confer with clients to determine needs.
- Edit written materials.
- Write advertising or promotional material.
- Maintain data in information systems or databases.
- Position requirements:
- A Bachelor’s degree in communications, journalism, marketing or a related field or equivalent professional experience
- 8+ years’ experience as a B2B marketing copywriter and editor
- Experience in developing content and articulating concepts for marketing/creative briefs.
- Comfortable familiarity with AP style
- Technical proficiency in Microsoft Office 365
- Excellent writing and editing skills with a keen eye for detail
- Professional communication skills for email, phone and in-person meetings – both internal and with external clients
- A diverse portfolio including examples across platforms and mediums
- Excellent verbal and written communication skills with aptitude in conducting interviews.
- Excellent verbal and written communication skills required including proper use of grammar and spelling
Preferred Education and Experience:
- Hands-on experience with WordPress
- SEO experience
- Experience writing for hardware, software, cybersecurity, cloud, database or IT solutions
Perks and Benefits
- Work from Home
Jobs Summary
- Job Level
- Mid-Senior Level / Manager
- Job Category
- Writing and Content
- Educational Requirement
- Bachelor's degree graduate
- Recruiter response to application
- Once in a while
- Office Address
- BGC